Jada, tell us a little more about how you started INDI Media & INDI Music Group?
The story is still in motion for sure, but for the most part the "INDI" brand stands for “Individuality” and we are a creative platform for musicians and entrepreneurs to develop their brands via creative marketing strategies and marketing opportunities.
We have three tiers to the brand: INDI Media, INDI Music Group, and the INDI clothing line.
As a kid, I was always into art and music, I wouldn't say I was ever interested in being a musician per say but music was definitely always around me thanks to my mom.
I grew up listening to several types of music from Maxwell ,The GAP Band, Bone Thugs N Harmony, Biggy, Tupac, Mob Deep, Jamiroquai, Alanis Morissette, Anita Baker, Phyllis Hyman, and Dionne Faris.
I was a fanatic for BET’s Access Granted, Word Up Magazine, and MTV Cribs so all of 90’s hip hop culture definitely helped guide my creative interests.
Everything in terms of the creation of the INDI brand started during my time in college at Kent State University.
I was granted the opportunity to travel abroad to South Africa, Johannesburg my sophomore year through an outside nonprofit organization called, “The KENO Foundation” based in Atlanta.
The trip awarded ten students to travel to Johannesburg for three weeks to learn about business development and the economic opportunities of South Africa.
During my time in Africa with the KENO Foundation, we participated in several workshops geared towards business development.
For one of the workshop activities we had to complete a mock business plan for a potential business that we wanted to create and the creative ideas for INDI started flowing.
We were told that our business plan could be modeled after our personal interests and hobbies, my hobbies have always involved mixed media, music, fashion, and