ARTIST ON THE WATCH: ADRIAN JAUREGUI

Updated: Aug 21

Adrian, tell us more about how you got into music & songwriting?

Music production has always been a passion of mine.


At the age of 10, in East Los Angeles CA, I attended a music Academy, “Los Angeles Music and Arts School.”


Originally, I started my career as a percussionist and eventually gravitated towards singing, songwriting, and producing my music.

I grew up in a household of musical talents.


I would watch my brother DJ and hear my sister sing.


My father was also a musician which makes me feel connected that I can continue something that means a lot to me.

What would you say is the most difficult aspect about launching a career in music?

Emotional support.


Overall, mental health plays a huge role when you’re a musician.


Rejection, uncertainty, and failure is a common road a person will experience whether they're trying to promote new music, finish a song, create a new project, or work on the songwriting or producing process.


It’s tough and people have to understand it isn’t easy getting in front of a crowd and showing the world your art.

The key thing about this industry is focusing on your craft and not popularity or numbers.


It took me 8 months to receive my first placement for an official Spotify curated playlist and 1 year for media exposure.


Often, I check in with myself and remind myself if I don’t get playlisted or exposure “it’s ok” and that “this is normal."


I keep pushing new content because it what I love.


Word of advice: be your biggest fan and remind yourself everyone started at zero.

How would you describe your style/sound & how is it different?

My musical influences are all over the place.


It's like listening to your iPod on shuffle mode with so many genres.


The unique part of my sound is storytelling and subtle singing.

I do my best to illustrate visuals when I sing a song.


However, growing up, I would listen to mainstream pop, physically play alternative rock, and sing to anything from mainstream to electronic dance.


Now, I would say artists such as LAUV, Kaskade, H.E.R, Chris Brown, Justin Bieber, and Linkin Park are huge influences when it comes to influenced sounds.

Do you have anything new or upcoming we can expect to see from you?

Sheltering in place during quarantine has given me the ability to improve on my songwriting, producing skills, and visual arts.


Honestly, it is a blessing in disguise to focus on self-awareness and experiment with different sounds.


Currently, I’m working a new acoustic single and finishing a collective indie label called “Touch of Art” set to release in October 2020.

I’m super excited to launch both projects at the end of the year.


My goal is to create a community of artists that can support one another remotely and via social media to push out projects ranging in visual arts, music, writing, producing, singing, dance, etc.

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