• VINCI

ARTIST ON THE WATCH: ASH ALLURE

Ash, tell us a little more about how you got into music!

I always had a deep affinity to music since a very young age.


My mom was an artist herself so going to the studio with her and seeing her create music made me feel more comfortable expressing myself artistically.

In addition to that, I always had a keen ear to music and fell in love with the avant-garde styles of music early.


For example, my top 5 albums are:

The Love Below by Outkast

Because the Internet by Childish Gambino

Apocalypse by Thundercat 

Love Deluxe by Sadé 

Thriller by Michael Jackson 

Bonus: Urban Flora by Alina Baraz & Galimatias


I love artists who bring an eccentric style to the game & change the scope of music as a whole.

My style is very multi-faceted and universal, so seeing those artists bring that very niche sound, and making it resonate on a global scale is very inspiring.


In like manner, for a long time I couldn’t categorize what my sound was so I ended up creating my own genre called ,Frequency Trap and my goal is to make that resonate worldwide just as my influences did.