Artist On The Watch: Hollywoodalyan

Tell us a little more about how you first got into music?
I got into music fairly young.
I would always be singing and annoying my sister in the house.
I was writing poems that eventually would catapult me as a singer songwriter.
My father would always tell me to get piano lessons and I just wanted to play outside instead!
I would regret that years later, while learning fundamental music theory in college.

I would use programs and play midi keyboard, I started making beats.
I soon realized that I was not so interested in production and the fun was engineering and developing my sound.
Earlier influences of hip hop, r&b and soul really changed my perspective on what I would like to accomplish and that’s longevity in a business that’s all about being on to the next!
I would train my voice constantly and YouTube was my vocal lessons!
After writing about 300 songs, I am now coming into my own as an artist!
This outlet is a beautiful thing and very therapeutic, for me and hopefully it can reach others.
What does your creative process look like when it comes to writing songs?
When I write songs I’m kind of cut off from the world.
It depends on the vibe and particular record.
My creative process is very spiritual, I’ll hear a melody or already have a lyric idea and if I love the song enough, it just flourishes.

Other times I’ll start writing from scratch, which is usually based solely of my emotions and also the energy of others close to my circle.
I can go through 5 demos a week sometimes, and end up using maybe 2 ideas.
I would love to write for others as well.
I can tell right away if a record is for me or not.
What would you say to any aspiring artists who look up to your work?
My advice to any upcoming artists is to not only love what you do, but to build a solid foundation.
This can be done with branding, marketing and creating quality content that you believe in.
One thing an incredible author, life coach and friend told me is “not everyone will enjoy your art, you have to find your target audience and invest in your craft.”

I’m so blessed to have incredible people around me.
Don’t surround yourself with people who are not conducive to your growth.