This is Myra.
Myra, tell us more about your fashion brand SHAPEDwear?
I have been working on this brand since 2018.
After having children, my body wasn't as curvy as it once was.
I was always searching for the perfect undergarment to give me a boost on my hips and butt, but nothing ever gave me the shape I wanted.
I tried butt/hip pads, butt lifting underwear, "shapewears", you name it!
Yet nothing ever helped, either they would feel and look too fake, or they were too uncomfortable to wear!
This is how the idea of SHAPEDwear was born.
I wanted clothing that I can just slip on and INSTANTLY have a curvier body!
It's like an instant BBL (Brazilian Butt Lift). If women wear padded bras and underwear, why not wear padded clothing?
This brand is "SHAPED" on the right areas for you to "wear" to any occasion!
I understand that we can be our own worst critics at times, but we're in 2020 now!
Anything is possible!
If we can't afford plastic surgery, we can definitely afford an outfit that gives us a quick fix right?
What is the most difficult aspect about launching a brand in the fashion industry?
The most difficult part of launching a brand was finding the perfect fabrics and type of padding.
I've always been picky when it comes to feeling comfortable in my daily wear, so finding the perfect materials that provide comfort and quality definitely took some time.
What would you say separates SHAPEDwear from other clothing brands?
SHAPEDwear has the ability to instantly boost confidence!
Can't get any better than that.
Do you have anything new or upcoming we can expect to see from you?
Now that the summer collection is ready and launching 4th of July, I am currently working on the fall/winter collection.