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  • Writer's pictureVINCI


Updated: May 11, 2020

This is Hannah of Project XO.

Tell us more about how you started Project XO and how you got into the business of "date night planning?"

I started Project XO a little over a year ago after moving to San Luis Obispo, CA from Boston, MA.

I was born and raised in a small town in Keene, NH and have always been a hopeless romantic trying to recreate “the perfect movie moment.”

I realized after some family hardships that “time” is the most valuable gift in life.

Therefore, after settling into the Central Coast, which is truly a hidden gem, I decided that this was the place I wanted to start my entrepreneurial journey.

I fell in love with everything this area has to offer from the vineyards to the beautiful green rolling hills to the gorgeous cliffs and ocean views.

It inspired me to take my passion of creating intimate, personable, meaningful, and memorable events for that special occasion in a new direction.

Project XO (PXO) is a Date Night Planning Service where we create packaged and customizable dates for you and your significant other.

We believe in the motto “Date for Life” where there is always an opportunity to take your loved one on a date to have a romantic, exciting, unique and memorable experience.

PXO is also community-based as we utilize local vendors in each area to create these one of a kind adventures that cater to you or a small group for that special occasion.

Additionally, I wanted to do something where I shared love in this world and incorporate my passion for planning, organizing, and designing out-of-the box experiences for others.

My parent’s love story was extremely influential in why I started Project XO.

They had a bond and an unconditional love that couldn’t be replicated.

The sacrifices they made and the “just because” moments and above all their friendship and commitment for 30 years to date for life was something straight out of a movie.

My Dad called my mom his beloved; and if you have never heard the song “JUST” by David Lang it is exactly how my Dad felt about my mother.

Unfortunately, their love story came to an end when my mom passed away on May 30, 2016.

She was filled with so much LOVE and even had a talent herself in planning events and putting together creative ideas.

We both shared this passion in bringing people together to create happiness and joy for others no matter what it took to make them feel special and put a smile on their face.

The expression and emotion of almost an overwhelming “Wow” on someone’s face when they receive that gift is breathtaking and stops me in my tracks every time.

My mom was my everything and even though she is no longer with me, she continues to be my day-to-day motivation, inspiration, and my “why” for following my heart and starting this business and I am honored to be doing this interview in May to continue to celebrate her life.

She taught me to go after my dreams and that time is precious so you should do what makes you happy and what fulfills you in this world because we all have a purpose.

How does it work? Can married couples use Project XO?

Project XO is for everyone for whatever stage they are in their relationship.

The one thing we don’t do is match you.