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  • Writer's pictureVINCI


Sam, tell us a little more about how you first started Kai Surf? 

My brothers, Connor and Ethan, opened a screen-printing business, Fishtail Print Co., in 2018.

My brothers and I thought it would be really cool for me to have a clothing brand. 

I envisioned my brand being a positive vibes beach brand that my community could enjoy and relate to.  

I liked the vibe of Hawaii; good vibes, and always being happy.

I looked up Hawaiian names and Kai came up meaning “from the sea”, which was perfect because I was born and raised at the beach (Rehoboth Beach, Delaware).

My brothers have helped me a lot with the business from graphic design, customer service, to website development and marketing.

You have accomplished so much at such a young age! What is it like owning a business at your age?

Owning a business at my age is my new normal.

It’s a part of my life and I don’t find it odd anymore.

In the summer, I go to work in the morning and then I’m able to go to the beach and hang out with my friends.

I'm always thinking about my next social media post, so I take a lot of pictures.  

Thankfully, I have amazing and supportive friends and family who don’t mind modeling for me and encourage me to succeed.  

During the school year, I have to juggle school work, Kai Surf, and sports.  

It’s not always easy, but it’s something I love and I’m passionate about.

You are so incredibly talented! What would you say to aspiring entrepreneurs who look up to your work?

To the aspiring entrepreneurs, I would say to just do it!

I was very worried about what people would think and about making everything perfect.

Perfection is not real, so just do it.

In the end, other people’s opinions don’t matter.


Do you have anything new or upcoming we can expect to see from you?

I’m super psyched for my new apparel coming out soon.  

Look for t-shirts, crewnecks, hoodies and more!  

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