Arash, tell us a little more about how you became an entrepreneur?

Growing up, I always wanted to become an NBA player.

I loved basketball so much that I just never pursued any sort of interest in any other career path.

Being born to foreign middle eastern parents, I was always expected to be a doctor, lawyer or engineer.

But I never really paid no mind to any of that. I decided to follow my heart instead and envision my passions.

After getting cut from my high school varsity basketball team for racist political profiling reasons, I knew that I had to practice more and put in the hard work to be able to make the Santa Monica College men’s basketball team.

For people like me, I have to work ten times harder to get noticed.

By the time tryouts came by there weren't many roster spots left since most have been reserved for the returning team players and recruits.

I knew I still had the potential and drive to make it the following years and during this process I decided to play overseas instead and then transition to the NBA as it will increase my probability of making it as a professional basketball player.

So what made you decide to launch 'BOOS'?

During that summer, I came to realization that this was the best future for me.