Top Fashion (March 2021): Amot Apparel

Tell us a little more about how you started Amot Apparel?

Amot Apparel is an abbreviation for "A Matter of Time" an urban casual sports brand established in California in 2016.


Amot Apparel was founded in 2016, distributing shoes and garments out of our cars.

In 2017 we moved up to internet sales offering the world good quality merchandise at affordable cost.

In 2021 we began branching out to both in-store and mobile stores where we can meet our customers face to face.

What does your creative process look like when it comes to designing merch?

I've always been one to love fashion and coordinate patterns on sketches.

So when I think of a design, I first think about what I would wear along with what flows together against what's trending.

What would you say to any aspiring entrepreneurs who look up to your work?

I would say that it's hard work and it's going to take a tremendous amount of dedication.